If location is the primary focus of buyers, price should be foremost in the minds of sellers. As any experienced real estate agent will tell you, setting the correct price is critical to the success of selling a home quickly and profitably. It is essential to attract the right buyer with a price that best reflects current market conditions and to remain flexible in the face of buyer response. The longer a house sits unsold, the more it is stigmatized in the minds of prospective buyers. Thus, it is crucial for sellers’ agents to study local market conditions and set the listing price of homes on the basis of recent sales of comparable properties.

At CENTURY 21 SEXTON & DONOHUE, we can suggest what price is the most appropriate for selling your home. Pricing is critical, since it attract buyers with particular expectations. Overpricing can cause property to languish. Properties that sit on the market for a lengthy period of time have less of a chance of being sold for an appropriate price. To learn more, reach us today at (781) 665-6660. We’re here for you. The office is conveniently located at 29 Essex St., just across the street from Shaw’s. We are "A Team Effort�. You will benefit from our real estate knowledge and experience.

HINT: If the asking price of a home is set too high, buyers who might reasonably afford the home may mistakenly believe that the property is out of their grasp and never respond to the listing.